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The spring and summer ad campaigns have started to roll out and thus far, celebs and Insta-models continue to rule.

Coach kicked ad campaign season off with the latest installment of its Selena Gomez program. And while the merchandise may not hit retail for a while and much of the nation is enduring frigid temperatures, it’s encouraging to know that spring is right around the bend.

Brother-sister supermodel progeny, Kaia and Presley Gerber star together in the Calvin Klein Jeans campaign — Kaia famously kicking off her modeling career at the Calvin Klein show in September.

And Bella Hadid is back with Giuseppe Zanotti, styled by Carine Roitfeld.

For more of the campaigns, see the gallery above.

Stay tuned for more news on the spring advertising campaigns as this post will be updated in real time.