In order to keep in step with Millennial and Generation Z shoppers’ fleeting preferences, brands are turning to influencer marketing to present products to the socially savvy sets. Brands are increasingly left to navigate a cluttered influencer climate to discern the best fit for their initiatives. Necessitating the availability for databases and platforms to connect with tastemakers, platforms like StyleHaul furnish relationships between influencer and brands for premium visibility and engagement.
And for good reason: these demographics refer to social media to crowd-source approval of an item before completing a purchase and refer to their feeds for style inspiration and product research. “Gen Zs are inclined to consider the number of ‘likes’ a product or service receives on social media and the opinions of trusted bloggers,” said Accenture’s “Digital Dust” report on Millennial and Gen Z consumer behavior. “Seventy percent of Gen Z can’t wait to buy on social media and almost twice as many Gen Zs than Millennials turn to YouTube before making a purchase.”
The first retrospective of Dior in the U.S. has landed at the Denver Art Museum — and though the exhibition is a continuation of the 70th-anniversary display that bowed in Paris in 2017, “Christian Dior, Couturier du Rêve,” the DAM show offers an entirely new look at the legacy of the house, and its relationship to the world, writes @leighen .
📸: @jamesfloriophotography #wwdeye
Norwegian musician Anna of the North (a.k.a. Anna Lotterud ) has had a rapid rise in the U.S., thanks to her song “Lovers” which was included in this summer’s Netflix hit “To All The Boys I’ve Loved Before.” Next up, a show at Terminal 5. “I’ve never actually done promo or anything in the U.S. before so it’ll be interesting to see,” she tells @leighen . “Because of the Internet I’ve always had American listeners but never been here [playing music].” 📸: @jilliansollazzo #wwdeye