In order to keep in step with Millennial and Generation Z shoppers’ fleeting preferences, brands are turning to influencer marketing to present products to the socially savvy sets. Brands are increasingly left to navigate a cluttered influencer climate to discern the best fit for their initiatives. Necessitating the availability for databases and platforms to connect with tastemakers, platforms like StyleHaul furnish relationships between influencer and brands for premium visibility and engagement.
And for good reason: these demographics refer to social media to crowd-source approval of an item before completing a purchase and refer to their feeds for style inspiration and product research. “Gen Zs are inclined to consider the number of ‘likes’ a product or service receives on social media and the opinions of trusted bloggers,” said Accenture’s “Digital Dust” report on Millennial and Gen Z consumer behavior. “Seventy percent of Gen Z can’t wait to buy on social media and almost twice as many Gen Zs than Millennials turn to YouTube before making a purchase.”
The Gucci-Dapper Dan lineup, which launched today, reimagines archival pieces of the designer — especially tracksuits and jacket styles — in Gucci’s signature fabrics and decorative elements. Gucci leitmotifs, including embroidered dragons, bold letterings and the house’s signature green and red stripes, stand out on bomber jackets, T-shirts and tanks, in addition to tracksuits, which are offered in GG-printed nylon and velour. A new yellow Gucci logo also makes its appearance, inspired by the original sign of Dan’s Harlem store, reports @sandrasalibian. (📸: @ari_marcopoulos_official ) #wwdfashion
Candice Swanepoel’s line, Tropic of C is one of many modern, chic swimwear brands that use Econyl, a fabric made from regenerated nylon that is rescued from things like fishing nets, carpets and plastic landfills and remade into textiles for apparel and carpets. Other swim brands using Econyl include All Sisters, Mara Hoffman, Araks, Adidas and Volcom, to name a few, reports @jessiredale. Read more on sustainable swimwear on WWD.com. Styled by @elmercer (📸: @chrismiggs) #wwdnews
As the veil lifts on the topic of feminine care, modernized vagina-centric products such Queen V The Spritzer Rosewater Spray and vibrators from Smile Makers and Dame Products are growing in availability report @_a_collins and @ellenbthom. Read more on WWD.com #wwdbeauty (📸: @joshuascottphoto)
The Duke and Duchess of Sussex arrived at the Southbank Centre today for the opening day of a major exhibition examining the life of Nelson Mandela that marks the centenary of the anti-apartheid leader.
This is not the first show of royal support for the South African president. In 2015, Prince Harry visited Mandela’s Robben Island prison cell, where he was imprisoned for 18 years by the apartheid regime. Prince Harry also met with Mandela’s widow Graca Machel and toured his office. #wwdeye
Annabelle Neilson, the former model, muse and great friend of the late Lee Alexander McQueen, has died aged 49, according to police. Neilson, whose life was beset by tragedy and illness, was found dead at her Chelsea, London home by emergency services. Police said they are not treating the death as suspicious.
Neilson, whose family had myriad aristocratic and royal family connections, pursued various careers after modelling: She was a star of the Bravo TV series “Ladies of London” and wrote a children’s book series called The Me Me Me’s, which are aimed at helping children explore their emotions, and garnered great reviews when they first came out in 2015. Read more on WWD.com. #wwdnews
At this year’s Fashion Group International’s Night of Stars, @verawanggang will receive the Superstar award. The October 25th gala will also give out three Fashion Star awards to @olivier_rousteing, @annasui and the creative team of @carollim and @humberto. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @lexieblacklock)