Suitsupply has never shied away from provocative advertising and its spring campaign is no exception.The Netherlands-based tailored clothing retailer, which featured naked men in promotional materials when it launched its women's division, Suitstudio, last year, has unveiled its latest iteration: a same-sex couple.Its latest ads feature two men kissing and holding each other. The ads, which hit the company's stores and social media channels on Wednesday, raised the ire of some customers, with some 12,000 followers abandoning the company's social media accounts following the release of the ads, which the firm said intentionally "put the spotlight on gay love." Suitsupply has 361,000 followers on Instagram.In response to the backlash on Thursday, founder and chief executive officer Fokke de Jong, said: "Suitsupply has always celebrated relationships, in all its shapes and forms. While pride and love are celebrated in many parts of the world, it is generally left out of mainstream advertising. Our motivation was simple: to be inclusive of all our customers. A campaign featuring gay attraction and relationships was long overdue."De Jong said the loss of more than 12,000 followers was "something that we anticipated as it is a topic that many people feel personally and passionately about. We do not aim to and cannot control the reactions; the new followers and positive messages that have been prominent in our social media is a good indicator that this campaign has been well received and has impacted many people positively. It's amazing what one kiss can do."He acknowledged that the ads were "polarizing," but said they are also "creating a passionate dialogue between them."In response to those who suggested that Suitsupply is commercializing the gay community with this campaign, he said: "The campaign was conceptualized to highlight a community that is present and prominent. The message of this campaign is love, attraction and passion. We are a fashion company and we sell clothes, but it was not targeted to commercialize the gay community. It was to show the message of love and attraction stylized by Suitsupply.Suitsupply operates more than 100 stores in 22 countries around the world.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion