By  on October 9, 2019

Data analytics firm Edited conducted a market analysis across the U.S. and U.K., to determine that “eco,” “vegan,” “recycled” and “conscious” are on the rise. The firm tracks data on over 800 million stockkeeping units.

The apparel industry accounts for 10 percent of global carbon emissions, and factors of which the consumer of past generations was previously unaware are now front and center when it comes to purchase intentions and marketing strategies.

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