By  on August 1, 2016

Sway Group is widening its sphere of influence.

The content marketing agency has acquired iFabbo, a network of beauty, fashion and lifestyle influencers, to deepen its pool of digital talent and forge relationships with beauty and fashion brands. The deal brings iFabbo’s roughly 3,000 leading influencers, including an estimated 75 percent of the top beauty bloggers, to Sway Group’s array of more than 90,000 bloggers and vloggers. Terms were not disclosed.

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