By  on August 1, 2018

U.S. consumers are entrenched in social media — contributing to the ongoing challenge for brands and retailers to stand out in the crowd. But while local connections are necessary, merchants might find new wins in international outposts. EMarketer’s latest research confirmed that Swiss consumers might be late to the game in joining Instagram, which isn’t necessarily a bad thing.

“Like many markets globally, Switzerland has experienced strong uptake of Instagram, and for many of the same reasons,” said Eric Haggstrom, eMarketer forecasting analyst.

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