Cover Girl has signed Taylor Swift as its next celebrity face. The multiplatinum-selling country singer will appear in TV, print and in-store advertising, hawking a yet-to-be-revealed product line, according to the company. “Taylor is beautiful and inspirational with an effortless-chic style, making her the perfect person to represent a new, luxurious collection of products debuting on Cover Girl next year,” said Vince Hudson, general manager for the brand.
This story first appeared in the May 3, 2010 issue of WWD. Subscribe Today.
For her part, Swift, who also has a deal with Sony cameras, was interested in representing Cover Girl because of the brand’s authenticity, she emphasized. As for her personal makeup preferences, Swift — “a huge makeup junkie” — opts for “anything sparkly or bright colored or shiny,” she said. “I like a natural look in my everyday life, when I’m going to the grocery store or hanging out at my house in Nashville. When I go onstage, I get to play with my look.…you get to play around with all these different characters, and I think that’s one of my favorite things about makeup — you can put on a new character.” Swift joins the ranks of current Cover Girls Queen Latifah, Rihanna, Drew Barrymore, Ellen DeGeneres and Dania Ramirez.