The Dealey Group marketing, design and advertising agency has added a corporate communications and public relations practice, which will be led by Jesse Tron.

“I’m constantly looking for ways to evolve the agency — when I started TDG we were a traditional advertising firm and we’ve since grown to include digital marketing and social media,” said JoAnn Dealey, TDG’s founder and chief executive officer. “I wanted to ensure that we offer the full line of creative services for our clients and that’s what this move does.”

TDG is a multifaceted agency with a significant portion of its clients from the commercial real estate industry. Tron, most recently vice president of communications for the International Council of Shopping Centers, will hold the title of head of communications.

“Jesse is not only a top-notch PR authority, but also a widely regarded expert on the shopping center and retail industries,” said Jen Augustyn, partner, TDG, further characterizing Tron as a crisis communications expert, content creator and branding authority.