View Slideshow

Tribe Dynamics ranks the top 20 social brands for 2014 in terms of their earned media value, plus the top five indies to watch in 2015.

Top 20 Social Brands

1. MAC: $110,576,016
2. Nars: $71,485,358
3. Maybelline New York: $62,814,416
4. NYX: $62,329,837
5. L’Oréal: $61,944,421
6. Urban Decay: $57,045,510
7. OPI: $45,289,632
8. Too Faced: $44,191,618
9. Revlon: $36,639,364
10. Rimmel: $30,275,344
11. Milani Cosmetics: $30,184,082
12. Essie: $29,845,562
13. Bobbi Brown: $29,145,405
14. Cover Girl: $27,414,862
15. Make Up For Ever: $26,373,062
16. Bare Escentuals: $24,421,218
17. Lorac: $23,406,227
18. E.l.f.: $20,070,530
19. Smashbox: $20,051,787
20. Estée Lauder: $19,332,856

Top 5 Indies

1. Hourglass Cosmetics: $18,537,078
2. Anastasia Beverly Hills: $13,599,751
3. Becca Cosmetics: $11,679,653
4. Charlotte Tilbury: $10,392,449
5. Julep: $8,726,517

load comments
blog comments powered by Disqus