By  on April 3, 2018

NEW YORK — America Ferrera grew up in “a concrete jungle,” but is passionate about providing young women with the opportunities they need to get out and explore the outdoors and achieve their goals in sports and life in general.

At a breakfast panel discussion here Tuesday morning, Ferrera joined executives from The North Face as the VF Corp.-owned brand kicked off its first global marketing campaign focused entirely on women. Called Move Mountains, the initiative focuses on women who push boundaries, including alpinist Hilaree Nelson, rock climbers Ashima Shiraishi and Margo Hayes and ultrarunner Fernanda Maciel. The women are featured in short films as well as print ads that launched in an eight-page insert in The New York Times on Tuesday.

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