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For fall, David Sims once again photographed Theory’s ad campaign, but this time he also shot a video that will run on various digital platforms worldwide. Similar to spring 2015, the campaign stars Natalia Vodianova and Clement Chabernaud.

The video, digital and print campaign highlights Theory’s urban styles, featuring the collection’s softer silhouettes, including wool suitings and luxurious knitwear and tweeds. In one print ad, for example, there’s a close-up of Vodianova, in a skirt, taking off her nubby tweed sweater, but her head isn’t shown at all.

Photographed in Paris, the campaign will run in select global publications, as well as outdoor venues in the U.S., Europe and Asia. The video will run across the company’s digital platform, with wholesalers and on international digital screens. Theory declined to reveal the fall budget.


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