By  on September 10, 2018

Online intimates brand ThirdLove is going big for its first-ever out-of-home media campaign that includes subway station takeovers and a national television commercial.

Heidi Zak cofounded the brand in 2012, and is the firm’s co-chief executive officer. In a telephone interview, she said the company teamed with Andy Spade’s New York-based branding studio Partners & Spade for its first national brand campaign that’s expected to last over a year. Spade is also a ThirdLove board member.

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