Online intimates brand ThirdLove is going big for its first-ever out-of-home media campaign that includes subway station takeovers and a national television commercial.
Heidi Zak cofounded the brand in 2012, and is the firm’s co-chief executive officer. In a telephone interview, she said the company teamed with Andy Spade’s New York-based branding studio Partners & Spade for its first national brand campaign that’s expected to last over a year. Spade is also a ThirdLove board member.
Trevor Andrew, the artist known for his Gucci Ghost collaboration with Gucci, hit Complexcon last weekend to launch his fist line, Real Buy. The streetwear line includes jackets, short- and long-sleeve T-shirts, each with one of the artist’s seven designs, reports @ariahughes .
Kane Brown didn’t take the traditional road to country music stardom, writes @jeanpalmieri .
Instead of cutting his teeth in church and dive bars throughout the South, Brown made a splash on Facebook by releasing several covers of country classics — George Strait’s “Check Yes or No” and Lee Brice’s “I Don’t Dance” among them — that soon went viral. “I was working at FedEx and Target and just doing it for fun,” he said of the videos. “I put it on social media and got around 50 likes. Then I woke up one day and saw that it had gone viral overnight.” Read more on WWD.com 📸: @georgechinsee