Nordstrom, J.C. Penney and Old Navy were among the top retailers in advertising effectiveness for July, according to the ABX Advertising Effectiveness Benchmark Index. The fashion retail group tracked by ABX ran 88 ads in July and included retailers Neiman Marcus, Saks Fifth Avenue, Nordstrom, Lord & Taylor, J.C. Penney, Kohl’s, Macy’s, Sears, Old Navy, Dillard’s and the Gap. In June, the retailers ran 89 ads.
The ABX Index measures overall ad effectiveness and creativity across television, radio, digital, print and freestanding inserts. Each ad is rated by a consumer panel based on 15 variables — or very focused key performance indicators — with a score of 100 equaling “average effectiveness.” Awareness — or brand linkage — and “message” scores reflect the advertisement’s impact on audiences via its “reputation” and “Call to Action” scores.
The Paris men’s calendar just gained another heavy hitter: Celine will stage a show in January, mere months after creative director Hedi Slimane launched its men’s wear division during a coed show on Sept. 28. 📸: @thekateowen
Styled by @thealexbadia
Manolo Blahnik will receive the Luxury Legend award from Walpole, the sector body for U.K. luxury, during the black-tie British Luxury Awards on Monday, but the iconic shoe designer says he nowhere near the “legendary status” level. “A legend? I don’t think I’ll ever be a legend. That’s maybe in other people’s minds — but not in mine. I still have a future, a few more years — I hope,” he tells WWD.
Fendi marked the 10th anniversary of its Peekaboo bag by partnering with artists to reinterpret it for Design Miami. Sabine Marcelis, for one, froze the handbag within a resin block, allowing "translucent colors" to emphasize the shape of the bag. The designs will be on display at Design Miami, running Dec. 5–9.
Maapilim, the direct-to-consumer grooming start-up has raised a $4 million Series A round. The company, headquartered in Tel Aviv and founded by husband duo Jonathan and Doron Keren, focuses on high-end, natural, men's grooming products sourced from the Mediterranean coasts. The lineup includes shower, grooming, hair and skin products, and the rose gold-covered safety razor pictured here, reports @_a_collins . #wwdbeauty
The first retrospective of Dior in the U.S. has landed at the Denver Art Museum — and though the exhibition is a continuation of the 70th-anniversary display that bowed in Paris in 2017, “Christian Dior, Couturier du Rêve,” the DAM show offers an entirely new look at the legacy of the house, and its relationship to the world, writes @leighen .
📸: @jamesfloriophotography #wwdeye