Despite the general consumer trend towards all things natural, synthetics will soon be cool again — at least, in the area of niche perfumery.
This was the sentiment expressed by some of the perfumers and retail buyers at the Tranoï Parfums show in New York earlier this week. Speaking on a panel Monday, Eric Weiser, owner of Brooklyn-based niche fragrance boutique Twisted Lily, said that customers now are curious about the unknown, and attracted to products that are futuristic-seeming in their packaging and formulations, even if that means forgoing natural ingredients. “They are more fascinated with fragrances that surpass what you traditionally think of,” said Weiser. “What does a solar eclipse smell like?”
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit