By  on June 7, 2017

Despite thriving social media presences, even top retailers are struggling in the current market as nearly half of the top 10 retailers posted a year-on-year decline in earned media value.

Tribe Dynamics’ March EMV report ranks third-party retailers by its estimated value of publicity gained through digital media and correlating engagement levels. The measurements apply a dollar value to each piece of content, based on the perceived digital word-of-mouth to brands within the industry.

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