By  on August 30, 2017

Where non-luxury brands are succeeding in tapping social influencers to boost general awareness and revenue, similar successes continue to evade many fashion retailers. Tribe Dynamics, a digital revenue agency released its “June 2017 Earned Media Value” report that showed a general stagnancy among retailers, while non-luxury brands posted a flurry of movement.

Tribe Dynamics quantifies the estimated value of publicity gained through digital earned media and the correlating engagement. The agency assigns dollar value to each content item based on perceived value of digital communication to brands within the industry.

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