By  on February 5, 2015

True Religion has brought Russell Westbrook on board as campaign creative director and is partnering with the Oklahoma City Thunder player on its spring ad campaign.

Under the terms of the deal, Westbrook, who is also working with Barneys New York and a number of other fashion brands as he builds his reputation as a style setter, has directed True Religion’s Be So Bold campaign. The first incarnation of the campaign was in the fall of 2014.

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