Versace Home is unveiling on Tuesday a 60-second video presenting the new “Shadov” chair.
Filmed on a fashion-shoot set, the movie features a model playing with the chair, which is debuting at international furniture trade show Salone del Mobile, running in Milan through Sunday.
Paying homage to the house’s iconic logo, the back of the “Shadov” chair is shaped as the brand’s signature Medusa head. The chair is available in five types of wood and five leather options in different tones, including red, green and light gray.
The video will be broadcasted on Versace’s social media channels.
Along with developing furniture and home accessories collections, Versace Home also collaborates with international real estate developers on the decoration of exclusive residential projects.
For example, the Italian brand was tapped last year by luxury real estate developer Abil Group to design the interiors of Abil Mansion, a 32-story skyscraper, which will feature nine exclusive duplexes and one simplex, all spanning over two levels. Due for completion by 2019, each unit will feature four or five bedrooms, spread over 8,000 square feet. Amenities will include a double-height lobby, an infinity-edge swimming pool, gym, steam room, hot tub, massage and spa rooms, as well as a rooftop garden and juice bar located on the 32nd floor.
Abil Mansion is not the only real estate project on Versace’s agenda. As reported, the company will curate the interiors of London’s ultra-modern 50-story Aykon London One tower located in a new development south of the Thames in Nine Elms, not far from Battersea and the future home of the U.S. Embassy. Developed by luxury real estate firm Dico UK Property Holdings, the tower is due for completion in 2020, and will feature a mix of premium penthouses, three-, two-, one-bedroom and Manhattan Studio units with city and river views along the Thames. Versace Home also conceived the interior design of the Milano Residences in Manila; the Al Jawharah Residences in Jeddah, Saudi Arabia, and Beirut’s Damac Tower.