By  on November 21, 2017

Consumer engagement has become a runaway train. With the omnipresent focus on all things experiential within the retail market — especially in light of the coming holiday shopping season — brands and retailers need to remember to deploy strategies that actually work, rather than accrue the most likes.

Verto Analytics, an insights and measurement platform, has released statistics regarding the social channels that lead to the most click-throughs to e-commerce web sites. The research found that “Pinterest is the social media platform with the highest affinity for e-commerce apps: following a Pinterest session, 3.15 percent of all sessions continue to a shopping app (such as Amazon, Wish, and Target),” a Verto Analytics spokesman said.

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