Consumer engagement has become a runaway train. With the omnipresent focus on all things experiential within the retail market — especially in light of the coming holiday shopping season — brands and retailers need to remember to deploy strategies that actually work, rather than accrue the most likes.
Verto Analytics, an insights and measurement platform, has released statistics regarding the social channels that lead to the most click-throughs to e-commerce web sites. The research found that “Pinterest is the social media platform with the highest affinity for e-commerce apps: following a Pinterest session, 3.15 percent of all sessions continue to a shopping app (such as Amazon, Wish, and Target),” a Verto Analytics spokesman said.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion