Consumer engagement has become a runaway train. With the omnipresent focus on all things experiential within the retail market — especially in light of the coming holiday shopping season — brands and retailers need to remember to deploy strategies that actually work, rather than accrue the most likes.
Verto Analytics, an insights and measurement platform, has released statistics regarding the social channels that lead to the most click-throughs to e-commerce web sites. The research found that “Pinterest is the social media platform with the highest affinity for e-commerce apps: following a Pinterest session, 3.15 percent of all sessions continue to a shopping app (such as Amazon, Wish, and Target),” a Verto Analytics spokesman said.
Ralph Lauren can add a new notch to his leather belt: Honorary Knighthood. A representative of Her Majesty Queen Elizabeth II will present the honor to the iconic American designer at a ceremony next year, reports @lisajlockwood . #wwdnews
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews