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MOVED BY THE MEDITERRANEAN: Vivienne Westwood and Andreas Kronthaler have tapped photographer Juergen Teller and Pamela Anderson for the brand’s spring 2017 campaign, WWD has learned.

Inspired by the Mediterranean, the campaign was photographed by the German artist and lensman and styled by Sabina Schreder. The campaign, which features Anderson alongside male and female models, was shot on the shores of Hydra, one of the Saronic islands of Greece.

“I spend a lot of my time in Italy as this is where most of the collections are made- we have a studio and a team there and after all these years we have fallen in love with Italy and the Mediterranean,” said Kronthaler. “I love the sea and being close to it. I thought ‘I want to make the summer collection about the Mediterranean,’ an homage to the people and the place. We are calling it ‘Europa.’

“I love everything around this big sea,” he added. “There is a similarity if you are in Italy or Greece, Spain or France — suddenly you are in front of this fantastic blue and time changes and your attitude to life changes and the way you look changes. It makes people look so lovely and healthy. It’s this Mediterranean way of life I adore and am inspired by. I love the light. I love women wearing hardly anything- going to the market in their bikinis, lunch with friends- a bowl of spaghetti. Things are simple. But at the same time it makes you think – thousands and thousands of migrants moving across it every day- using the sea as a passage. Is it a coincidence that I’m thinking of Europe? I am not a particularly political person but I want the collection to be part of where I am, where we are.”

Anderson, who is pictured wearing a pink and white deconstructed dress and a color-block bodysuit, said she loved “the spontaneity” as the 49-year old Canadian-American actress was asked by Kronthaler to join them in Greece while she was in London.

“I love the apocalyptic feel when we shoot,” said Anderson. “A warrior comes over me and it feels like life and death. How will we survive the climate and over population? We may all become cannibals — or eat rocks.”

The campaign will break on the brand’s Website and social media channels.

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