By  on April 23, 2018

Walgreens, Kroger and Aldi reached the top spots in the ABX Advertising Effectiveness Index for March. The top retailers tracked by ABX ran 621 new ads, which was well above the 465 ads that ran in February.

The ABX Index measures overall ad effectiveness across television, radio, digital, print and outdoor advertising. Each ad is rated by a consumer panel based on 15 variables with a score of 100 equaling “average effectiveness.” Awareness — or brand linkage — and “message” scores reflect the advertisement’s impact on audiences via its “reputation” and “call to action” scores.

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