By  on January 22, 2019

LOS ANGELES — The pair behind The Participation Agency thinks brands need an approach that goes beyond pricy Instagram backdrops if they want competitive marketing plans.

As the terms “influencer,” “curation” and “experiential” get batted around in marketing playbooks, it’s not earth-shattering news the strategies behind such tactics require greater innovation. The agency, started in 2011, dipped its toe in an immersive activation with Timeshare Backyard the same year it was founded. Timeshare Backyard took an 800-square-foot underutilized outdoor plot on the Lower East Side and spun it into a more traditional backyard space with barbecue grills, lawn chairs and hammocks all available for rent and integrating brands working with the agency.

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