By  on November 22, 2017

Augmented reality may be something of a lightning rod for beauty brand or furniture retail innovation. But retailers who chalk it up to lipstick and couches aren’t seeing the big picture: Smart marketers understand that the industry has only just begun to explore the deep potential in AR.

For FabFitFun, the technology offers a way to boost its storytelling capabilities, taking it from a 2-D experience to something more immersive.

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