By  on November 15, 2018

With influencer marketing now becoming a core part of many companies’ spend, the conversation’s moving away from gee whiz to what’s next for business strategies.

Urban Decay Cosmetics social media director Taylor Hiskey and Traackr chief executive officer Pierre-Loïc Assayag tackled the shifting influencer marketing landscape, something Hiskey said the makeup firm got in on early. The two talked key strategies on how influencer marketing is integrated into an organization, how to work with influencers as opposed to having them work for the company, a focus on building relationships and finding ways to measure the value of those partners.

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