By  on October 24, 2012

Yankee Candle aims to light the wick on design with a new studio in Manhattan’s Chelsea neighborhood and a new creative director.

“We wanted to figure out how to marry fragrance expertise with compelling design elements,” said Harlan Kent, chief executive officer of Yankee Candle. “The bottom line is, we have 28,000 doors selling [Yankee Candle] in U.S. and 11,000 doors outside the U.S. We are a global company. There’s no better place to go than the fashion center of the world to open up our new design studio.”

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