Are ‘Fashionable Males’ the Key for Retail Survival?

Let’s hear it for the boys. Men’s wear continues to be an exciting category due to a surge of “fashionable males” who are consuming and experimenting with new trends nearly as fast as women, a new YouGov report said. This male microcosm is deeply active on social media — to discover new looks, no less — and visits physical stores weekly. This segment widens opportunities for retailers and brands to strengthen alternative revenue channels that might have been previously untapped and overlooked until recently.

“A particular segment of men stand out for their fashionable lifestyles and propensity to spend money on clothes. These fashionable, city-dwelling young men make up just one percent of the U.S. population but frequently spend more than $200 on clothes every three months, and two in five say they visit clothing stores weekly,” the report said.