By  on June 8, 2016

With the cost and competition to get in front of social media beauty influencers soaring, Yuni Beauty sought an alternate route to raise awareness and landed on a familiar place: the yoga mat.

The yoga-inspired beauty brand has partnered with 40 yoga and fitness ambassadors, including 10 key influencers it signed to longer-term contracts, to highlight products in posts relevant to its ath-leisure positioning. Yuni Beauty pursued the strategy to break through the digital clutter and reach consumers more efficiently than routine beauty-specific tactics.

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