Their appointments are effective Jan. 26, 2001, and March 22, 2021, respectively.
Perfect Diary was the bestselling Chinese beauty brand during this year’s Singles’ Day shopping festival on Tmall.
She will oversee all product, marketing, creative and brand strategy globally.
For several of these businesses, the Dia Holiday Market introduces them to an online e-commerce community for the first time and helps them gain customers across the U.S.
Many feel that there’s a lack of standardization, sell-through data and proper support from retail accounts.
The company expects to return to “meaningful” growth in the first quarter of 2021.
It serves as an exclusive partner for an increasing amount of overseas niche beauty and health care brands to enter the Chinese market.
A pioneer in the d-to-c model, Yatsen will be the first Chinese beauty company to ever list on the New York Stock Exchange.
They spoke about expanding access to capital, removing barriers to government contracts and providing technical assistance to businesses.
She will now oversee Coterie and Project Men’s along with other shows.