By  on September 24, 2018

Paying models or celebrities to hawk your brand is so 2016. Instead, Authentic Brands Group has found a novel alternative by creating a proprietary influencer network where it unearths fans of its brands and then brings them into the fold as influencers to communicate organically with other potential customers.

The software is called Winston and it allows the company to recruit influencers based on their number of followers, brand affinity and the content they share.

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