WHP Global has signed a new long-term master license in Mexico with lifestyle group IBV Licensing to market and distribute the Anne Klein brand across all approved channels of distribution.
IBV will launch its first line of women’s apparel, sportswear, home and accessories for Anne Klein in Mexico beginning in late fall 2020 in department and specialty stores and online. Anne Klein exclusive retail stores are expected to open in Mexico in fall 2021.
“As we continue to invest in the Anne Klein business, we are pleased to see that demand for the brand around the globe is growing in tandem,” said Yehuda Shmidman, global chairman and chief executive officer of WHP. He said this development follows the recent news of the company’s expansion to China, “and we see further global growth opportunities in our future.”
“We are very much looking forward to working with the experienced team at IBV to bring Anne Klein to a new population of consumers,” he added.
WHP acquired the Anne Klein brand in July 2019 and is focused on growing the fashion brand’s global reach through international expansion, new product categories and by investing substantially in marketing and social media and increasing brand engagement.
As reported, the brand signed a master license deal in China with 7GEGE and recently disclosed an agreement with One Jeanswear Group to launch Anne Klein Jeans.
Patricio Ibarra, co-chief executive officer of IBV Licensing, said, “We believe there is a very large opportunity to strengthen the brand both in stores and online.”
“Anne Klein is a highly recognized brand in Mexico, and we are confident that Mexican consumers will receive it with great enthusiasm. The brand is iconic, elegant and classic, qualities with which Mexican consumers identify themselves,” added Jack Meschoulam, co-ceo, IBV Licensing, a group of companies with over 30 years experience in the Mexican market.
In Mexico, the new collection will be sold at department stores, online, upscale specialty shops and Anne Klein-branded stores.
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