Authentic Brands Group, owner of a global portfolio of lifestyle and entertainment brands, said it has forged a partnership with K&S Outerwear, a New York-based firm to design, manufacture and sell Juicy Couture women’s outerwear. The first collection is set to launch in fall 2019.
“We are confident that our partnership with K&S Outerwear will help to complement and expand the existing Juicy Couture business,” said Jarrod Weber, president of brand for ABG.
The collection, which is priced to sell for between $198 and $498, includes 3-D quilted down puffers with hidden messages inside the linings, soft vegan sherpas, tailored wool military peacoats, maxi-length British tweed wrap coats, printed shearlings and furs. The line comes in vibrant colors and signature animal prints.
According to Jaggi Singh, president of K&S outerwear, the line is being launched this week during market week.
The Juicy Couture women’s outerwear collection will launch in better department stores this fall.
Global Brands Group will continue to make Juicy outerwear as part of its offering for sportswear departments. The Juicy outerwear by K&S will be sold in outerwear departments.