Authentic Brands Group, owner of a global portfolio of fashion, sports, lifestyle, celebrity, media and entertainment brands, has named Movantia, a brand licensing agency in Bologna, Italy, to serve as its non-exclusive lead agency for ABG’s global brand portfolio in Europe.

Movantia will also extend its branding and licensing expertise to the Middle East and India.

“Their success in brand licensing across the globe will be a tremendous asset to our portfolio. With their contributions, we look forward to expanding our brands’ footprint in key international markets,” said John Erlandson, chief revenue officer of ABG.

The team at Movantia will lend their expertise to several of ABG’s brands such as Marilyn Monroe, Muhammad Ali, Elvis Presley, Shaquille O’Neal, Aéropostale, Frederick’s of Hollywood, Tretorn, Prince, Tapout, Spyder and Airwalk.

Monvantia’s expertise is identifying and developing new opportunities through strategic partnership between licensors, licensees and retailers. The company connects brands to companies and vice versa and works with clients to tailor collaborations.