Avra Myers

Avra Myers has been named chief merchant at Nic + Zoe, the Natick, Mass.-based women’s fashion brand.

“As a consultant at Nic + Zoe for the past seven months, I have had the opportunity to immerse myself into the many facets of the brand,” said Myers, who earlier launched her own women’s apparel and accessories firm called A Ruby. Before that Myers was senior vice president, general merchandising manager at J. Jill and president and general merchandise manager at Limited Stores. Previously Myers was vice president, merchandising and new business development and a cofounder of Club Monaco.

In this role, Myers will report to Susie Mulder, chief executive officer, and will work closely with the mother-daughter duo, founder and chief creative officer Dorian Lightbown and creative director Zoe Chatfield-Taylor.

Mulder added, “She [Myers] will not only continue the great momentum of the current collections but also build collaborative relationships with partners and develop licensing opportunities.”

The Canadian-born Myers will be based in the company’s Natick headquarters.