Ben Pruess has landed.
The former president of sports fashion for Under Armour has joined Tommy Hilfiger as president of retail for North America. Pruess will report to Gary Sheinbaum, chief executive officer of the Americas.
Pruess, a onetime professional snowboarder who spent seven years as global vice president at Adidas Originals and also worked for Salomon and Bonfire Snowboard, left Under Armour last fall. He had been with the brand for about two years and was brought on board to launch a high-end activewear collection called UAS.
The line was billed as a modern American sportswear collection that blended performance features with fashion-forward silhouettes and was created by designer Tim Coppens. However, Under Armour discontinued the Coppens-designed collection after the spring collection as the struggling activewear group focused on turning its core collections around.
Tommy Hilfiger is owned by PVH Corp. and last year posted an 11 percent sales gain with particular strength in Europe and China. In the U.S., the brand’s comparable-store sales rose 3 percent.