Appeared In
Special Issue
WWD Berlin Preview issue 06/28/2010

Following are the runway and trade show schedules for Berlin Fashion Week. Information is accurate as of press time, but attendees are encouraged to confirm times and locations.

This story first appeared in the June 28, 2010 issue of WWD. Subscribe Today.

 

Monday, July 5
6-8 p.m.: Premium Young Designers Award Press Cocktail F95, Premium Fashion Store, 95-97 Frankfurter Allee
8 p.m.: German Fashion Film Award, Bundesministerium für Wirtschaft und Technologie, 48 Invalidenstrasse
8:30 p.m.: Universal Music pop-up store opening with Aura Dione, Q110 Deutsche Bank, 181 Friedrichstrasse

 

Tuesday, July 6
5 p.m.: Diesel Apartment Housewarming, KaDeWe, 21-24 Tauentzienstrasse
6 p.m.: Mercedes-Benz Fashion Week Berlin opening night by Grazia, MBFWB, Bebelplatz
6 p.m.-midnight: Bread & Butter opening and football party, Sportfreunde Stiller live in concert, Bread & Butter, Airport Berlin-Tempelhof, 5 Platz der Luftbrücke
7 p.m.: Don’t Shoot The Messengers, Projektgalerie Fashion Presentations at Black Box Theater, Hof 96, 96 Torstrasse
7 p.m.-1 a.m.: Projektgalerie Berlin Fashion Week Opening, Hof 96, 96 Torstrasse

 

Wednesday, July 7
10 a.m.: Marcel Ostertag, MBFWB, Bebelplatz
11 a.m.: Jette Joop Brunch, MBFWB, Hotel de Rome, 37 Behrenstrasse
11:30 a.m.: Lena Hoschek, MBFWB, Bebelplatz
1 p.m.: Christina Duxa Couture, MBFWB, Bebelplatz
3 p.m.: Dimitri, MBFWB, Bebelplatz
4:30 p.m.: Lala Berlin, MBFWB, Bebelplatz
4:30 p.m.: The Offer, Projektgalerie Fashion Presentations at Black Box Theater, Hof 96, 96 Torstrasse
6 p.m.: Kaviar Gauche, MBFWB, Bebelplatz
6 p.m.: G-Star fashion show, Bread & Butter, Airport Berlin-Tempelhof, 5 Platz der Luftbrücke
6 p.m.: Patrice live in concert, Bread & Butter, Airport Berlin-Tempelhof, 5 Platz der Luftbrücke
7 p.m.: Frida Weyer, MBFWB, Kassensaal/ Gendarmerie, 42 Behrenstrasse
7:30 p.m.: Nils Dunkel, Projektgalerie Fashion Presentations at Black Box Theater, Hof 96, 96 Torstrasse
8 p.m.: Guido Maria Kretschmer, MBFWB, Bebelplatz
8:30 p.m.: Mercedes Benz/Vogue Fashion Night, Borchardt, 47 Französische Strasse
8:30 p.m.: World of Calvin Klein, MBFWB, Die Münze, 2 Molkenmarkt

 

Thursday, July 8
10 a.m.: Anja Gockel, MBFWB, Bebelplatz
11 a.m.: Premium Symposium “Engage your brand online,” Premium Station-Berlin, Auditorium, 1st floor, 4-6 Luckenwalder Strasse
11 a.m.-1 p.m.: B&B press conference, Bread & Butter, ColumbiaClub, 9 Columbiadamm
11 a.m.-1 p.m.: Seven For All Mankind press breakfast, Quartier 206, basement, 71 Friedrichstrasse
11:30 a.m.: Aq1, MBFWB, Bebelplatz
1 p.m.: Laurèl, MBFWB, Bebelplatz
1:30 p.m.: Superated, Projektgalerie Fashion Presentations at Black Box Theater, Hof 96, 96 Torstrasse
3 p.m.: Rena Lange, MBFWB, Bebelplatz
4 p.m.: Burda Style Preview, MBFWB, Townhouse, 30 Caroline-von-Humboldt-Weg
4:30 p.m.: Allude, MBFWB, Bebelplatz
4:30 p.m.: Mangelware, Projektgalerie Fashion Presentations at Black Box Theater, Hof 96, 96 Torstrasse
5 p.m.: Odeeh Presentation, MBFWB, Galerie Thomas Schulte, 24 Charlottenstrasse
5 p.m.: TheKey.To press conference, followed by “Acceleration — Changing the Fashion Speed” conference, Postbahnhof, 8 Strasse der Pariser Kommune
5 p.m.: Mayer Hawthorne & The County live in concert, Bread & Butter, Airport Berlin-Tempelhof, 5 Platz der Luftbrücke
6 p.m.: Custo Barcelona, MBFWB, Bebelplatz
7 p.m.: Mongrels in Common, MBFWB, Rodeo Ressort, 50/51 Invalidenstrasse
7 p.m.: Premium & Friends party, Premium gardens, 9 Trebbiner Strasse at Technikmuseum
7 p.m.: HBC Designer Scouts event (Esther Perbrandt, Address, etc), HBC, 9 Karl-Liebknecht Strasse (doors open at 6.30 p.m.)
7:30 p.m.: David Anderson, Projektgalerie Fashion Presentations at Black Box Theater, Hof 96, 96 Torstrasse
8 p.m.: Mavi, MBFWB, Bebelplatz
8 p.m.: TheKey.To catwalk followed by TheKey.To opening reception, Postbahnhof, 8 Strasse der Pariser Kommune
9 p.m.: Boss Black, MBFWB, Park am Gleisdreieck, access via Schöneberger Strasse at the corner of Luckenwalder Strasse
9:30 p.m.: Damir Doma Silent, MBFWB, E-Werk, 78-80 Mauerstrasse

 

Friday, July 9
10 a.m.: Schumacher, MBFWB, Bebelplatz
11 a.m.: IC! Berlin brunch/presentation, MBFWB, 17 Max-Beer-Strasse
11 a.m.-1 p.m.: Eco Brunch in cooperation with Create Berlin, 35 Almstadtstrasse
11:30 a.m.: Blacky Dress, MBFWB, Bebelplatz
1 p.m.: Patrick Mohr, MBFWB, Bebelplatz
1:30 p.m.:
Van Reimersdahl, Projektgalerie Fashion Presentations at Black Box Theater, Hof 96, 96 Torstrasse
2 p.m.: Markus Lupfer Presentation, MBFWB, Soho House, 1 Torstrasse
2-4 p.m.: Premium Fashion Blogging 2010 Annual Meeting, Premium Station-Berlin, Auditorium, 1st floor, 4-6 Luckenwalder Strasse
3 p.m.: Hannibal, MBFWB, Bebelplatz
4:30 p.m.: Designer for Tomorrow by Peek & Cloppenburg Düsseldorf, MBFWB, Bebelplatz
4:30 p.m.: Yenikolka, Projektgalerie Fashion Presentations at Black Box Theater, Hof 96, 96 Torstrasse
5 p.m.: Green Showroom, MBFWB, Adlon Hotel, 77 Unter den Linden
5:30 p.m.: Stefanel presentation, MBFWB, Boros Collection, 20 Reinhardtstrasse
5:30 p.m.: Janelle Monáe live in concert, Bread & Butter, Airport Berlin-Tempelhof, 5 Platz der Luftbrücke
6 p.m.: JI + B, MBFWB, Bebelplatz
6:30 p.m.: Start Your Fashion Business, MBFWB, WMF, 44 Klosterstrasse
7 p.m.: Ellesse by Wood Wood presentation, MBFWB, Kinderbad Monbijoupark, 78 Oranienburger Strasse
7:30 p.m.: Barbara i Gongini, Projektgalerie Fashion Presentations at Black Box Theater, Hof 96, 96 Torstrasse
8 p.m.: Michalsky StyleNite: Maharishi, Michalsky, YMA. Tempodrom, 10-25 Möckernstrasse (doors open at 7 p.m.)
9 p.m.: UDK, MBFWB, 44 Klosterstrasse

 

Saturday, July 10
10 a.m.: 30paarhaende, MBFWB, Bebelplatz
11:30 a.m.: Perret Schaad, MBFWB, Bebelplatz
Noon: Gala fashion brunch, Hotel Ellington, 50-55 Nürnberger Strasse
1 p.m.: Dawid Tomaszewski, MBFWB, Bebelplatz
3 p.m.: Kilian Kerner, MBFWB, Bebelplatz
4:30 p.m.: Starstyling, MBFWB, Bebelplatz
6 p.m.: Blaak/Thomas Engel Hart, MBFWB, Bebelplatz
8 p.m.: Risto, MBFWB, Bebelplatz
11 p.m.: TheKey.To closing party, Postbahnhof, 8 Strasse der Pariser Kommune

 

Trade Shows

 

July 7-10: Mercedes Benz Fashion Week Berlin
MBFWB tent at Bebelplatz/Unter den
Linden and off-site venues
Web: mercedes-benzfashionweek.com
U-Bahn: U2 to Stadtmitte or Hausvogteiplatz
S-Bahn: Friedrichstrasse
Bus: 100 and 200 to Staatsoper
Contact: IMG, Tel.: +49-30-8892-2890

 

July 7-9: Bread & Butter Berlin
Airport Berlin-Tempelhof, 5 Platz der Luftbrücke
Web: breadandbutter.com
Wednesday-Thursday: 10 a.m.-7 p.m.
Friday: 10 a.m.-6 p.m.
U-Bahn: U6 to Platz der Luftbrücke
Contact: Bread & Butter GmbH,
Tel.: +49-30-200-0370

 

July 7-9: Premium
Station-Berlin
4-6 Luckenwalder Strasse
Web: premiumexhibitions.com
Wednesday-Thursday: 10 a.m.-7 p.m.
Friday: 10 a.m.-6 p.m.
U-Bahn: U1 and U2 to Gleisdreieck
Bus: 129 to Schöneberger Strasse
Contact: Premium Exhibitions GmbH,
Tel.: +49-30-629-0850

 

July 6-9: Premium Men
Station-Berlin
4-6 Luckenwalder Strasse
Web: premiumexhibitions.com
Tuesday: Noon-7 p.m.
Wednesday-Thursday: 10 a.m.-7 p.m.
Friday: 10 a.m.-6 p.m.
U-Bahn: U1 and U2 to Gleisdreieck
Bus: 129 to Schöneberger Strasse
Contact: Premium Exhibitions GmbH,
Tel.: +49-30-629-0850

 

July 7-10: Projektgalerie Showrooms,
HOF96, 96 Torstrasse
Web: projektgalerie.net
Wednesday-Saturday: 11 a.m.-8 p.m.
U-Bahn: U8 to Rosenthalerplatz
Tram: M8 to Rosenthalerplatz
Contact: Projektgalerie, Tel.: +49-30-6751-8959

 

July 8-10: Bright
Stasi Headquarters, House 18
19 Normannenstrasse
Web: brighttradeshow.com
Thursday-Saturday: 10 a.m.-6 p.m.
U-Bahn: U5 to Magdalenenstrasse
Contact: Bright GmbH,
Tel.: +49-69-6696-2157

 

July 7-10: Greenshowroom
Hotel Adlon
77 Unter den Linden
Web: green-showroom.net
Wednesday-Friday: 10 a.m.-8 p.m.
Saturday: Noon- 6 p.m.
S-Bahn: S1, S2, S25 to Unter den Linden
Contact: Green Showroom,
Tel.: +49-30-9921-2745

 

July 8-10: TheKey.To
Postbahnhof
8 Strasse der Pariser Kommune
Web: thekey.to
Thursday-Friday: 11 a.m.-7 p.m.
Saturday: 11 a.m.-5 p.m.
S-Bahn: Ostbahnhof
Contact: TheKey.To, Tel.: +49-30-6840-9754

 

July 7-9: 5 elements.berlin
Berlin exhibition grounds, Palais am Funkturm and historical trade fair halls 18/20
Web: 5elements-berlin.de
Wednesday-Friday: 9:30 a.m.-6
p.m. S-Bahn: S75 or S9 to Messe Süd
Bus: 349 to Jafféstrasse Contact: Ocean Media GmbH, Tel.: +49-28-2197-6213

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