By  on July 31, 2019

Bernard Chaus Inc. has officially re-branded itself as BCI Brands, with the introduction of a new web site and brand collateral. The change aligns with the repurchase in October of all shares by Ariel Chaus from The Camuto Group.

Chaus’ full ownership of the company and subsequent re-branding aims to preserve and acknowledge the apparel firm’s history, while continuing with its multibranded wholesale business and the fall launch of a direct-to-consumer label.

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