By  on March 6, 2018

Apparel firm and crowdfunding platform Betabrand has fine-tuned speed-to-market on a consumer-vetted shoe design from four weeks to just five days.

The company is working with Li & Fung Ltd. to digitally develop a pair of high heels. Consumers on Sunday selected the type of heel, followed by a vote on Monday on the body of the shoe. Materials are selected on Tuesday, and by Wednesday consumers will be able to vote on colors and trims. Digital renderings of the final design would become available by Betabrand and Li & Fung on Thursday, and the shoes would go on sale on Betabrand’s site on Friday.

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