DALLAS — Brand Assembly will present about 40 of its vendors at the Dallas Market Center from March 21 to 23 during the March market, which ends March 24.
The California group experimented with Dallas shows in June and October at locations outside of the established wholesale venues.
For the upcoming fall market, the group of contemporary fashion, accessories and shoe brands will set up in the atrium of the Trade Mart next to the World Trade Center, where fashion lines generally show.
“We are looking forward to a new space in Dallas and to creating an atmosphere that is both inviting and inspiring,” said Brand Assembly founder and chief executive officer Hillary France.
“Brand Assembly’s talented leadership, creative vision, unwavering support, and ability to accelerate fashion businesses is a welcome addition to our marketplace,” said Cindy Morris, Dallas DMC president and ceo. She added that Brand Assembly’s partner brands are expected to appeal to both longtime visitors to the Mart as well as new buyers interested in seeing the group’s offerings.
The agreement is for multiple markets, but specifics haven’t been ironed out yet, said Cole Daugherty, senior vice president of marketing communications at the DMC.
The collective will occupy about 10,000 square feet, and the atrium’s total of 30,000 square feet allows for growth.
“The Trade Mart space offers unique benefits including flexible and independent show space, lofted ceilings, natural light, and a dedicated front door entrance,” Daugherty said. “The show will also include a number of unique design elements and hospitality features which are also best served in the Trade Mart but with easy access to hallways connecting the two buildings.”