By  on February 13, 2017

TORONTO — Canadian coat designer Bojana Sentaler had always heard how the “Kate effect” could transform new brands into international bestsellers overnight. Even so, she couldn’t believe it when it happened to her last September after Kate Middleton, the Duchess of Cambridge, then on a royal tour of Canada with her family, was spotted in the Yukon wearing a coat from Sentaler’s brand and the photograph went viral.

“I’d never experienced anything like this before,” said Sentaler, 32, the founder of the high-end outerwear brand made with alpaca from the Peruvian Andes. “I saw the first tweet of the duchess wearing our wrap coat with our brand’s signature ribbed sleeve, thinking it was a joke. Then the calls from around the world flooded our Toronto showroom.”

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