PARIS — Designers praised the level of innovation on offer at the recent Blossom Première Vision trade show here, with exhibitors continuing to up their game to cater to the growing pre-collection market.
Held at the Carreau du Temple in the Marais on July 4 and 5, a new venue that proved popular with both exhibitors and visitors, Blossom saw a sharp increase in traffic, up 20 percent to 1,267 visitors, and for the first time included an evening event on the first day, a private visit to the “Margiela/Galliera, 1989-2009” exhibit at the Palais Galliera. Exhibitor numbers grew 22 percent to 111, including 73 mills, 30 leather producers and eight accessories manufacturers.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion