By  on September 3, 2019

SHANGHAI — The ongoing Sino-American trade war, geopolitical tensions in the East Asia region and the continuing protests in Hong Kong are all raising fears among global fashion and luxury brands about the Chinese market.

But even as these political tensions stir fears of a recession in the U.S. and elsewhere, public consumption in China continues to grow fast, as urbanization relocates more Chinese to city life and a good percentage of them move into the middle-income bracket. Meanwhile, mobile payment and social media have made it easier than ever for brands to acquire new customers across the country.

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