DALLAS — Buyers stocked up on colorful spring and summer clothing and accessories at Fashion Industry Gallery’s three-day show that ended Saturday.
Sales representatives said buyers were more willing to leave orders than a year ago.
“The neons and bright colors make people happy,” said Gary Rosenblum, national sales manager for Drew sportswear.
Laura Ivins, sales agent for Paige Premium Denim, Ella Moss and Wildfox Couture at Aire Showroom, also felt the palette motivated retailers to buy.
“Last year, the deliveries got really dark really fast, but this year all of our brands had a lot of brightness going forward,” she said.
The January show has become more important for selling spring fashion, said Christel Criglerer, who represents Citizens of Humanity. Its hottest looks were Fifties-inspired floral print straight-leg jeans and short shorts, she said.
“Buyers are buying closer to the window, so I had a lot of immediate business, as well as my summer capsule items,” Criglerler said. “Traffic was down, but volume was better.”
Producing in Sausalito, Calif., is an advantage for CP Shades, which can ship linen shirts and dresses in two to four weeks, according to owner David Weinstein. Staying in close contact with accounts has helped the label grow over the last three years, he added.
“It’s the most difficult time for specialty stores that I’ve ever seen,” Weinstein said. “Consumers are shopping less and they’re shopping online. But I’m optimistic about business because of relationships.”
Currie Bucher, owner of the Touch of Sass accessories store in Austin, was on a similar wave length as she purchased jewelry by Dallas designer Sarah Briggs.
“Sarah always has a good handle on color and it’s handmade in the U.S.,” she noted. “If we want more business, then we have to help foster the economy.”
Mary Vance Jones, owner of Jones & Jones in the border city of McAllen, Tex., shopped for contemporary sportswear and jewelry.
“Our clothing business is up, though the violence in Mexico has affected our gift business in Baccarat, Daum,” said Jones, who kept her fashion budget flat. “The city of McAllen is trying to fly people in to shop, and some Mexicans are buying houses.”
Holly and Karl Immel shopped for Turquoise Firefly, a boutique, coffee shop and wine bar that they plan to open in March in downtown Salina, Tex., a far north suburb of Dallas. The couple picked up bracelets by Cheryl Dufault and clothing by Robert Rodriguez, Rachel Zoe and Jay Godfrey.
“We’re in horse country and there are a lot of women who dress for everything,” Holly Immel said. “There’s no Neiman’s and we think we’ll draw from Oklahoma.”
The number of stores attending FIG grew 15 percent over the previous January, and a fifth of all retailers were new to the venue, according to Emma Greathouse, director.
“Over the past year, we have improved our markets by offering a wider selection of quality brands in all price points,” she said.