Brands and retailers are opting for casual, utilitarian fabrics that align with “post-ath-leisure” trends as the demand for soft, functional fabrics is steadily increasing among consumers. Across wools, cottons, yarns and blends, comfort and function is key.
Post-ath-leisure or “lounge leisure” fabrics blend coziness with utility to offer fleecy, luxurious textiles and are often appointed with technical properties such water, odor and stain resistance and temperature control. Materials like Merino wool, touted primarily for its feel and warmth, are top of mind when selecting a versatile functional fiber for performance apparel. Merino wool offers natural elasticity and its soft, extremely fine fibers are breathable, static resistant, low maintenance and a luxurious alternative to coarser, scratchier wool fibers. And wool is a completely natural, biodegradable and renewable fiber, grown year-round.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion
Earlier this month at the #WWDStyleDimension, @origins previewed its latest face mask— Hello Calm with relaxing and hydrating Cannabis Sativa Seed Oil. It’s now available in Origins stores & online, and on @sephora.com. Perfect for some post fashion week R&R. #DiscoverOrigins