By  on September 19, 2017

Brands and retailers are opting for casual, utilitarian fabrics that align with “post-ath-leisure” trends as the demand for soft, functional fabrics is steadily increasing among consumers. Across wools, cottons, yarns and blends, comfort and function is key.

Post-ath-leisure or “lounge leisure” fabrics blend coziness with utility to offer fleecy, luxurious textiles and are often appointed with technical properties such water, odor and stain resistance and temperature control. Materials like Merino wool, touted primarily for its feel and warmth, are top of mind when selecting a versatile functional fiber for performance apparel. Merino wool offers natural elasticity and its soft, extremely fine fibers are breathable, static resistant, low maintenance and a luxurious alternative to coarser, scratchier wool fibers. And wool is a completely natural, biodegradable and renewable fiber, grown year-round.

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