Coterie has been canceled in September, another victim of COVID-19.
Informa Markets Fashion said Thursday that its flagship New York-based fashion trade show, Coterie, which includes Fame, Moda, Sole Commerce and the previously rescheduled Project and Children’s Club, will not take place Sept. 22 to 24 at the Jacob K. Javits Convention Center.
The Coterie team will instead focus on providing an opportunity for business continuity via its new digital trade event, which will begin on Sept. 1.
The Coterie New York marketplace draws a large audience of international and domestic brands, retailers and key industry executives. Given continued uncertainty around international travel and border restrictions, as well as the importance of health and safety, Coterie has decided to shift its focus this fall toward its digital trade event in partnership with NuOrder.
As reported last month, the partnership is part of a longer-term plan to support a synergistic physical and digital future for the fashion wholesale industry. This season’s digital trade event, running from Sept. 1 to Nov. 1, is an opportunity for continued commerce for the New York marketplace despite challenges around the physical event this year.
“Over recent weeks, we have been in discussion with key industry stakeholders, partners and visitors to determine the best path forward for our community,” said Nancy Walsh, president of Informa Markets Fashion. “Ultimately, we have made the difficult decision to cancel this year’s physical event and focus our efforts on a dynamic return to the show floor in 2021 and on the opportunities that our digital marketplace can offer both our brand partners and retail buyers this season. We have a lot of great Ideas to enhance the physical experience at our show in the new year, and solutions to use digital in a more compelling way to enhance the experience for all our customers starting this September.”
As reported in May, Informa Markets said the new dates for MAGIC will be Sept. 29 to Oct. 1, rather than Aug. 17 to 19. The show will still be held at the Las Vegas Convention Center. It will include Project, WWDMAGIC and MICAM Americas, the new footwear show.
In other news, Designers & Agents, the women’s advanced contemporary show, which was scheduled for Sept. 20 to 22 in New York, has also decided to cancel. That show is typically held in Chelsea in the Starrett-Lehigh building and Cedar Lake.
“Half of our exhibitors come from Europe and Japan,” said Ed Mandelbaum, president of Designers & Agents. He said his company is working on a digital project that it will disclose soon.
Elsewhere, Capsule, Cabana and Liberty Fairs also canceled their trade shows in September. They were slated to take place Sept. 21 through Sept. 23 in New York.
Sharifa Murdock, co-owner of Liberty Fair and Capsule, and Janet Wong, co-founder of Cabana, said that considering the climate right now, they are cancelling all three shows. Liberty Fair is all men’s lifestyle categories, Cabana is resort lifestyle, including swim, resort wear, accessories and footwear, and Capsule is a mix of up-and-coming ready-to-wear and accessories brands.
The executives said they are working exclusively with Joor to make sure all the brands stay relevant, current and in front of retailers. They noted that they’re making it easy for the brands to be part of Joor, and noted that it’s a perfect opportunity for every brand to digitize. “Everybody is aware that they need to be digitized as soon as possible and they’re all pushing through,” said Murdock.
Joor, which counts more than 8,600 brands and 200,000 retailers from 144 countries on its platform, offers a marketplace where manufacturers and retailers can interact via virtual showrooms that feature 360-degree imagery, the ability to schedule appointments and to place and manage orders.
The executives are hopeful that the next round of live fashion shows will take place in February 2021.
As reported last month, Liberty teamed with Joor Passport to create an online replacement for its Cabana women’s trade show, originally slated for Miami from July 11 to 13. The virtual show will now begin July 20 and run for four weeks.