Coterie is partnering with the Australian Fashion Council, a not-for-profit membership organization that works to promote the growth of the fashion and textile industry in Australia, to introduce Australian brands to the U.S. market.
On Oct. 9, Coterie, the global women’s fashion event, will host a seminar in Sydney from 4 to 6 p.m. at the QT Hotel, 49 Market Street, Sydney NSW in the Central Business District to present an overview for how Australian brands can successfully enter the U.S. market, and offer information on exhibiting at Coterie. The event is for fashion brands, as well as beauty and skin-care brands, who can participate in Beauty @ Coterie.
“Australian brands have been increasing in popularity over the last five years and Coterie has helped to grow their footprint in the North American market. We are excited to come to Australia and discover the next wave of talent for our retailers to invest in,” said Danielle Licata, women’s fashion director and vice president of Coterie.
Among some of the Australian brands that have shown at Coterie are Alice McCall, Bec and Bridge, Camilla, and One Teaspoon.
Through the partnership with the Australian Fashion Council, eligible brands may apply to the Australia Trade and Investment Commission for a grant established to support domestic brands with export promotion, including developing a wholesale distribution in the North American market.
David Giles-Kaye, chief executive officer of the Australian Fashion Council, added, “Coterie’s trade show expertise will offer Australian fashion brands exclusive insight into how to access and achieve success within this vital export market.”
In addition, the February edition of Project Women’s, which takes place in Las Vegas, during MAGIC, will focus on Australian brands in the Oasis section, which spotlights emerging brands. Previously, Aussie brands that have exhibited there include Golden One, The Wolf Gang, Richer Poorer, The Beach People and Pared.