By  on February 4, 2019

Denim is back, and the market is flush with sustainably made performance blends and cool vintage looks.

Lightweight indigo linen blends, black denim and high-waisted Eighties-style jeans and shorts are leading the upcoming spring season, but consumers’ increased interest in sustainability and high-performing materials has become priority one for brands and retailers vying to meet shoppers’ demands. And as vintage looks gain traction, so does personalization, as one-of-a-kind and customized, reworked vintage pieces are popularizing among consumers in the denim market, according to exhibitors at BPD Expo, a denim industry trade event that was recently held in New York.

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