DL1961, the New York-based jeanswear brand, introduced inclusive sizing today.
The new collection includes sizes 14W through 24W and is priced to retail from $178 to $189. It is being sold on DL1961.com and at retail stores worldwide.
The jeans are made of ethically sourced premium cotton and water-efficient botanic fibers. The brand uses technology like ProModal and Refibra Lyocell fibers, using less water and solar power for all manufacturing. In fact, the company uses about eight gallons of water to make a pair of jeans versus the traditional 1,500 gallons. It treats and recycles 98 percent of the water in the process.
Previously, DL1961’s size range went from sizes 24 to 36 (0 to 16).
According to the company, it decided to launch extended sizing because it noticed a lack of product offering in the premium denim market. “We believe that we want all women — regardless of shape and size — to be able to wear our denim,” said a spokeswoman.
The new sizes are offered in seven of the company’s already established styles, including skinny, straight and boot-cut jeans.