By  on December 5, 2018

This year’s domestic trade show calendar reflects a market experiencing change in its reaction to a shifting retail landscape. In response, show organizers are not just opting to put on a fresh face for buyers this year, but are reconfiguring events and venues to meet demands.

Included in the playbook is embedding innovation, sustainability and digital convergence into broader, more traditional trade show themes. There’s also an intensified focus on children’s wear and streetwear as well as a brighter spotlight on emerging designers — with “newness” and “new ideas” springing from the pages of show agendas across the market. From a logistical perspective, some events have seen calendar changes, such as the men’s Project event in Las Vegas — which now overlaps with New York Fashion Week.

To continue reading this article...

load comments
blog comments powered by Disqus