By  on June 21, 2018

U.S. domestic trade events in the second half are responding to market changes by shifting show dates, offering dual-gender shows, expanding offerings in top segments and adding beauty as well as launching completely new events to meet the changing needs of retailers and brands.

There will be more “experiences” for attendees, too. And for one key show, vintage offerings will return and so will consumer-facing elements. Stepped-up efforts on social media will support the show and generate buzz.

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