For fall, Dress Barn maintains the moderate prices and designer collaborations but with a flourish of unexpected takes on prints and colors. At Wednesday’s preview, creative director Etta Granata cited “a manipulation of the placement of prints” so, for example, they could just be atop the bodice or down the sides as well.
Other key trends: florals and opulent colors; fluid “liquid” jerseys; pinks and reds backed by grays and blacks, and blushes. The preview was held at the pop-up shop at 102 Fifth Avenue for Dress Bar, the new shops-in-shop format telescoping the retailer’s revamped dress assortment. It’s built around the dbRSVP house label and an array of capsule collections created by Carmen Marc Valvo, Heidi Weisel and Michael Smaldone from Adrianna Papell, marking the Dress Barn chain’s first designer collaborations. Valvo’s Luxe for Dress Bar offers rich colors, updated animal prints, day and special occasion dresses. Weisel’s Mixt line features fabric mixing, like sweater knits with taffeta. Lovely by Adrianna Papell is the dressiest group in the assortment, highlighted by lace and jacquard dresses. Dress Bar also includes True accessories from Tuleste.